Tuesday, April 6, 2010

Students' Evaluation of Colors

This table shows the attitudes of students from different countries, America, Germany, Denmark, China, and India towards five colors, white, black, yellow, red, and blue. The smaller the scale is, the higher the evaluation is. We can see that the highest evaluation goes to the color white, only 1.76 in average, which is the lowest of all colors. This may be explained by the fact that the color white is usually connected with light which enables us to see and understand. It may also be explained by the fact that the color white is often related to cleanliness as we often paint the walls of our houses in that color. The lowest evaluation, however, goes to the color black, 4.36 in average, which is the highest of all colors. This may be explained by the fact that color black often reminds us of uncertainty, depression, and even death. For example, when walking in a black, dark night, we are not sure which way to go; we may stumble and we may be afraid.
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